Blog

People in the grassroots group helping themselves with plant-based food on the table

I started a grassroots group in my city – here’s how you can start one too

May 4, 2022 No Comments

I started a grassroots group in Canada and it was easier than I thought. Look at the steps I took to put my idea into action.

Observe and Interact: How I apply the first permaculture principle to raising my kids

April 25, 2022 1 Comment

We can apply the 12 permaculture principles to every aspect of life – I use them as a guide for my parenting. Here’s how I use the first principle, “Observe and Interact,” in raising my children.

Four Environmental Books To Give You Hope About the Future

April 22, 2022 No Comments

Following the news about climate change can be disheartening. These environmental books will help you on those days when you need hope and encouragement in the fight to save the Earth.

Thais Freitas and sons in Montreal in December 2021

2021: My year in review

December 31, 2021 1 Comment

Looking back is important to understand the present and plan for the future, so here’s my quick review of 2021 and my goals for 2022.

Beautiful rainbow in the end of fall.Closing time

Closing time: Every new beginning comes from some other beginning’s end

December 6, 2021 1 Comment

It’s closing time again and a lot is changing in my life. A reflection on 2021, beginnings’ endings and the new beginnings that lie ahead.

My story: Recognizing suicide warning signs can mean the difference between life and death

September 29, 2021 1 Comment

Paying attention to suicide warning signs can save somebody’s life — I know because it happened in my family.

Photo of my dad recovering from Covid-19 at the hospital with my mom wearing a mask by his side

I started a new job, covid almost killed dad, and a few things I learned in between

April 23, 2021 3 Comments

A month ago I started a new job I’ve wanted for a long time. That was also when my dad almost died from covid-19, and I learned a few things about what matters at work and in life.

Newsjacking: How a local coffee shop used current events to get news coverage and engagement

March 22, 2021 1 Comment

An independent coffee shop’s simple initiative resulted in outstanding news coverage and social media engagement–and set an example of newsjacking for small businesses.

How to use Facebook groups to create word-of-mouth marketing for your local business

Word-of-mouth marketing for local businesses through Facebook groups [case study + tips]

February 25, 2021 1 Comment

I came across a fantastic example of how Facebook groups can be used to create word-of-mouth marketing for local businesses, so I just had to share it here—along with many tips I learned from experience!

Thais Freitas

Storytelling & Communications Strategy