Thais Freitas

Storytelling & Communications Strategy

Interests & Causes

Having attended a constructivist school in my childhood and adolescence — aka “that hippie school without homework!”, according to mom — I was surrounded by people who cared deeply about the planet. I grew up in close contact with nature and involved in conversations about what was going on in the world and how to make it better. This influenced my personality and the choices I made, like becoming a communications professional to help others tell stories, be heard, and change the status quo.
In addition to my upbringing, after the birth of my oldest son in 2018, I became increasingly worried about the grim political scenario and environmental news. I feared for my children’s future and realized that I needed to do more to protect nature, fight the climate emergency, and create a more equitable society – so I decided to become more active and refocus my career.

I firmly believe that we have power as citizens, voters and consumers, and that we can change things for the better if we make conscious choices and act together. I’m doing this by volunteering my time, skills and expertise, working on meaningful communication and education initiatives and being an active citizen and consumer.

Causes That Speak to My Heart

  • Environmental and outdoor education
  • Nature conservation 
  • Permaculture  
  • Waste reduction & sustainability
  • Mental health and suicide prevention
  • Community building
  • Food security


Mother with two little boys in a forest full of yellow leaves in Quebec

2022: My year in review

2022 was tough – I’ve never felt so exhausted! But a lot of good things happened, too – with this 2022 Year in Review, I look back at what I learned in the year that’s ending and list my goals for 2023.

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