Thais Freitas

Storytelling & Communications Strategy


Thais Freitas 2023

Have you ever been moved by the data in a report? Did you emphatize with numbers in a chart? And do you remember a slide from the last presentation you saw?

The answer is probably no, right? But I bet you remember stories you heard long ago.

Stories that made you laugh, cry, feel hope, anger or fear. That made you want to go places, try new products, or help someone. Stories that may have even changed your life.

Stories have power: they win hearts, inspire and connect people. If you want to stand out in a saturated market, touch people’s hearts and get them to open their wallets, you need to tell your story.

Everyone has a unique story to tell. I can help you tell the right story in the right way.

As a Brand Storyteller, I help you find your story, develop it and tell it in a way that resonates with the people who matter to you and your organisation. I’ve been doing this for over 12 years and would love to work with you too.

My Experience

Through freelance and full-time work – including founding and managing a content marketing and public relations agency in Brazil – I’ve developed branding, communications and storytelling strategies for organisations in many industries, such as education, healthcare and technology.

I’ve published articles and blog posts, written copy for websites, and planned content marketing strategies for more than 50 organizations in English and Portuguese. Along the way, I realized that my passion is helping small businesses, social entrepreneurs, and nonprofits communicate their mission, connect with their audience, and achieve their goals with smart and practical content.

Whether I’m starting from scratch or spicing up existing communications strategies, I love helping good people share their services and ideas to make the world a better place -one website or blog post at a time.

Check out my LinkedIn profile.

What I Do

Communications Strategy

I create detailed and creative communications strategies to help organisations reach their goals.

Content Marketing

With a dynamic content calendar and the right measurements, I create valuable, compelling content that brings meaningful results.


From blog posts, newsletters and Q&As to website content, marketing materials and product reviews: You need it,
I'll write it!

Public Relations

I research and develop strategies to build long-term, mutually beneficial relationships with reporters, influencers, peer organisations, and other stakeholders.

Courses and Certifications

Content Marketing


Inbound Marketing


Analytics Academy


Permaculture Design Certificate

Interconnected Living

Cultural Safety and Humility Training

First Nations Health Authority

San’yas Indigenous Cultural Safety Training


Made to Measure: The Community Manager's Toolkit


Social Media and Content Marketing


What They Say About Me


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