I work in communications roles where the job is to take complex ideas, systems, and priorities and make them clear, useful, and usable for the people who need them.
Over the past 15 years, I’ve led communications across companies in different industries, from healthcare and nonprofits to tech and professional services, shaping messaging, leading multi-channel strategies, and supporting teams through everything from day-to-day content to high-stakes initiatives. Whether I’m working on a website, a campaign, or a national report, my focus stays the same: helping people understand what matters, and what to do next.
I’ve led national communications strategies, managed cross-functional projects, and built content systems that keep messaging consistent across channels. My work spans digital campaigns, internal communications, fundraising, and executive content, always grounded in what the audience needs to understand and act on.
Outside of work, I write books that come straight from life at home with my kids. My first, After the Autism Diagnosis – A practical guide to what comes next, from a mother who’s been there, is coming out soon, written for parents trying to figure out what to do after hearing the word “autism.” I also write children’s books inspired by our everyday life.
Throughout my career I have:
Led the full redevelopment of Outward Bound Canada’s website, from information architecture to content, improving traffic by 40% and reducing bounce rate by 25%.
Built and scaled a communications agency from a single client to a 10-person team serving over 50 clients across multiple sectors.
Secured a $200,000 federal grant through clear, targeted writing aligned with organizational priorities and outcomes.
Created strong brand voices and systems, developing frameworks to keep messaging consistent across multi-channel campaigns, annual reports, and executive communications.
Led public engagement and communications strategies, including managing a volunteer and partner network of more than 1,300 people across 45 healthcare organizations.
- Delivered high-performing content across formats, from top-performing fundraising and engagement emails to press releases, crisis communications, and grant applications.
If you’re looking for strategic, thoughtful communications that help people understand what matters, Iet’s connect.
What I Do
Communications Strategy
Develop clear, goal-driven communications plans that align messaging with organizational priorities and move audiences from initial discovery to action.
Content Development
Write and edit content that is targeted, accessible, and built to perform across formats, from web copy and reports to newsletters and executive communications.
Project & Stakeholder Management
Drive complex projects from start to finish, coordinating across teams, external partners, timelines, and priorities while keeping a clear line of sight on the outcome.
Brand Messaging & Positioning
Define brand voice and messaging frameworks that keep communications consistent, recognizable, and credible across every touchpoint.
Public Relations
Lead media relations, crisis communications, and media training, shaping digital PR strategies that expand reach and protect reputation.
Internal Communications
Create internal communication structures that keep teams informed, aligned, and able to act, from updates and toolkits to leadership messaging.
Courses and Certifications
Content Marketing
Hubspot
Inbound Marketing
Hubspot
Analytics Academy
Permaculture Design Certificate
Interconnected Living
Cultural Safety and Humility Training
First Nations Health Authority
San’yas Indigenous Cultural Safety Training
PHSA
Made to Measure: The Community Manager's Toolkit
UBC
Social Media and Content Marketing
UBC
What They Say About Me
"I’ve had the pleasure of working with Thais in a communications capacity for almost a year. I’m consistently impressed with her ability to generate exciting and interesting content that is insightful and considerate about what her audience is looking for. Thais also has a strong sense of strategy, and can go from having her head down writing a blog to advising on SEO for the website very easily. Thais is a great communicator, an adept communications strategist, passionate about topics related to youth and the environment, and also just a fun and enjoyable person who is open and compassionate. I enjoy working with Thais and am excited to see what the future has in store for her!"
Heather MillsHead of Marketing & Communications at Outward Bound Canada
I've been a coworker of Thais' for almost a year at the Ecojustice Vancouver office. Her work style is very collaborative and self-motivated. As a communications specialist, she’s able to produce quality content like press releases, blogs, and social copy on a tight turnaround while working with multiple stakeholders (i.e. lawyers, external orgs).Another one of Thais' strengths is her ability to brainstorm and supply new, fresh ideas for communications content. She's always thinking of the next possible opportunity and believes in making a meaningful impact for environmental justice through communications. She's a values-aligned, passionate individual.Thais is an awesome colleague, any organization would be lucky to have this communications superstar!
Simone WilliamsonMarketing & Engagement Specialist at Ecojustice Canada
Thais joined our communications team in February 2016, where she leads communications support for our largest initiative and supports our organizational communications. Since then she has continuously sought to learn the intricacies of our system and stakeholders as well as new skills to help her engage our audiences. Whether it be supporting a patient to tell their health care story or collaborating with team members to launch a new website, Thais can be counted on to meet her deadlines, advance causes which she is passionate about and jump in when extra support is needed.
Kevin SmithDirector, Communications at BC Patient Safety & Quality Council
I was a client at Thais’ public relations agency for almost four years and was very satisfied with the service she offered. She was always very reliable, proactive and helpful in every situation when my team needed advice for my company’s communication. I would definitely hire her again!
Andre TenenbaumCEO at CON - Oncologia, Hematologia e Centro de Infusao
I am a patient partner with Patient Voices Network. Thais has been a miracle worker with PVN! She held my hand while I wrote my first-ever blog posts – her edits were awesome. Thais is encouraging and at the same time very realistic. She brings out the best in people around her, meets deadlines with a smile and is never flustered by my demands! The creative process comes naturally to her, and the results of her communications for PVN ring true and authentic every time. Thais is perfectly in charge of PVN social media and newsletters, among other things, and I look forward to reading them every time. Thanks for all your help and support, Thais – from a very grateful patient partner.
Lisa RidgwayPatient partner with the Patient Voices Network
I’ve mentored Thais since 2015 when she was a student in Langara College’s Post Degree Program in Marketing Management. She had just immigrated to Canada and was eager to learn about the country and how to adapt as a professional here. Her hard work and determination to thrive in a totally new and challenging environment was impressive and it was a pleasure to guide her in the attainment of her career goals. Thais’ passion for education, entrepreneurship, and sustainability is contagious, and her upbeat, creative, and friendly personality is an asset to any team. I’m delighted to have witnessed the development of her career in Canada and look forward to her future achievements.
Dr. Natasha Mrkic SuboticCareer and Work Integrated Learning
Thais is one of the most creative communication professionals I have ever met in my career, and a highly talented writer as well. Definitely, she knows how to tell a wonderful story – whether by using marketing and communication strategies for a corporate project or by publishing at her adorable travel website. Her communications and marketing skills plus an easygoing and funny personality were always able to create an amazing work atmosphere for our team. At the same time, she was deeply focused on coming up with positive ideas and the best content decisions to meet our clients’ needs. Any team would be very lucky to have Thais as a member.
Fernanda de Carvalho CarneiroJournalist and Corporate Communications Analyst
Thais is that kind of person that everyone would like to work with! Besides being very knowledgeable and always coming up with creative solutions for every problem you might need help with, she’s always ready to jump and get things done, and always brights up the room with her energy & laughter. There was never a time when I asked for Thais’ help and was left with no answer: she goes far and beyond to solve anything while making it look easy. Thais is definitely a gain for every team she’ll ever join!
Irina ApostuProgram Assistant - BC Patient Safety & Quality Council
I worked with Thais for one year at another agency before we decided to start our own business, and then we were partners at Dona Comunicacao for almost 6 years. She was always very trustworthy, hardworking and easy-going, a wonderful partner to work and be friends with. She had a great relationship with our clients, always having a lot of ideas and looking for ways to improve the work and the results for them. Her cheerful personality allowed her to be an excellent team leader and a great motivator for our team. It was great to work together, and I wish her all the luck in her new phase in Canada!
Naia MacielCommunications Strategist | Founding partner at Dona Comunicacao
Throughout the whole time that I worked at Dona Comunicacao, Thais was always a cheerful and motivating leader, always willing to share her knowledge and help the team. The work environment was marked by dialogue, joy and integration. We were part of a team that was proud to reach the best results together. During the three years when I was managed by Thais, I learned and grew, not only professionally, but most of all, as a human being. A crucial and enriching period of my career and my life.
Paulo Roberto JuniorCommunications Strategist | Partner at Dona Comunicacao
Thais is a very dedicated, creative and focused professional. I had the pleasure to hire her for a job as a freelance content marketing writer. She exceeded all team’s expectations by the final quality of her work and special care. I will definitely hire her for another project.
Henrique Rangel LinsHead of Product Design/UX/Content
It is a great pleasure to be friends with Thais since we were 9 years old, as well as to work very close to her in our site Viajadora.com. Since we were little kids, Thais was always the one who knew what she wanted, and her determination, creativity, and ability to dream – and to pursue her dreams – comes from childhood. She is one of the most creative and inspiring people I know, not to mention her amusing and cheerful personality. As a communication strategist and professional, Thais is always coming up with new ideas to improve our website’s quality and results, and is a highly talented writer and a very good team leader. A professional like her is not easy to find, and I´m lucky to have her as a partner – and of course, as a great friend!
Mariana YusimGrowth and Customer Success at Cambly Inc.
Thais has proved reliable in her approach to work and shows great promise in her writing. She has consistently produced content with perfect tone of voice. I would be happy to recommend Thais to anyone who needs relevant copy and editorial.
Alberto Takashi SasakiHead of Logistics Development at iFood
I had the pleasure to meet Thais when we were in the university and I’ve followed her career since then. She is always very eager to learn, an open-minded and creative person with a totally hands-on mentality. Across all the challenges that Thais accepted, which include growing her own business, she exercised even more her entrepreneurial way of thinking, meaning that she can get really involved with all projects assigned to her and always deliver outstanding outcomes.
Isadora AlfersContent Marketing | Copywriter and SEO Specialist
It’s a privilege to work with Thais. She is an extremely helpful professional, very focused and, above all, totally passionate about what she does. She has always been very helpful, promptly providing the necessary information for the continuity of the work and following the processes to ensure that we reached the desired quality. I’m honored to work with her and would definitely recommend her to any company seeking a committed marketing professional.
Edu CostaCo-Founder of Linkedyou | B2B Consultant | Speaker
It was always a delight to work with Thais! She is a very creative and organized professional, always full of good content ideas for online and offline channels. The passion and the effort she puts in her work are a motivation for everybody in the office.
Koen KokkeAccount Executive EMEA at Azavista
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... to launch a new website, Thais can be counted on to meet her deadlines, advance causes which she is passionate about and jump in when extra support is needed.
She was always very reliable, proactive and helpful in every situation when my team needed advice for my company’s communication. I would definitely hire her again!
...Thais is perfectly in charge of PVN social media and newsletters, among other things, and I look forward to reading them every time...
...Thais’ passion for education, entrepreneurship, and sustainability is contagious, and her upbeat, creative, and friendly personality is an asset to any team...
Thais is one of the most creative communication professionals I have ever met in my career ... Any team would be very lucky to have Thais as a member...
...There was never a time when I asked for Thais’ help and was left with no answer: she goes far and beyond to solve anything while making it look easy. Thais is definitely a gain for every team she’ll ever join!
Her cheerful personality allowed her to be a good team leader and a great motivator for our team. It was great to work together, and I wish her all the luck in her new phase in Canada!
...During the three years when I was managed by Thais, I learned and grew, not only professionally, but most of all, as a human being. A crucial and enriching period of my career and my life.
...I had the pleasure to hire her for a job as a freelance content marketing writer. She exceeded all team’s expectations by the final quality of her work and special care....
...A professional like her is not easy to find, and I´m lucky to have her as a partner – and of course, as a great friend!
Thais has proved reliable in her approach to work and shows great promise in her writing ... I would be happy to recommend Thais to anyone who needs relevant copy and editorial.
... Across all the challenges that Thais accepted, which include growing her own business, she exercised even more her entrepreneurial way of thinking, meaning that she can get really involved with all projects assigned to her and always deliver outstanding outcomes.
It’s a privilege to work with Thais. She is an extremely helpful professional, very focused and, above all, totally passionate about what she does...
...She is a very creative and organized professional, always full of good content ideas for online and offline channels. The passion and the effort she puts in her work are a motivation for everybody in the office.
