Thais Freitas

Communications Strategy & Content Writing


Were you ever moved by data you read in a report? Did you relate with numbers in a chart? Do you remember a slide from the last presentation you watched?

The answer is probably no, right? But I bet you remember stories you heard long ago.

Stories that made you laugh, cry, feel hope, anger, or fear. That made you want to visit places, try new products, help somebody. Stories that maybe even changed your life.

Stories have power: they win hearts, inspire and connect people. You need to share your story if you want to stand out in a saturated market, touch people’s hearts and get them to open their wallets.

Everyone has a unique story to tell. I can help you tell your story, the right way.

As a brand storyteller, I’ll help you identify, develop and tell your story in a way that resonates and connects with the audiences that matter to you and your business. I’ve been doing that for over 12 years and would love to work with you, too.

My Experience

Through freelance work and full-time roles — which include founding and leading a content marketing company in Brazil — I designed branding, communications and social media strategies for organizations in many industries such as health care, technology and education.

I’ve published articles and blog posts, written copy for websites, and planned content marketing strategies for over 50 organizations, in English and Portuguese. It made me realize that my passion is helping small businesses, social entrepreneurs and nonprofits share their mission, connect with their audiences, and reach their goals with smart and practical content.

Whether starting from scratch or sprucing up existing communications strategies, I love to help good people share their services and ideas to make the world better — a website or blog post at a time.

Check out my LinkedIn profile.

What I Do

Communications Strategy

Create detailed communications strategies to help organizations reach their goals.

Content Marketing

With a dynamic content calendar and the right measurements, I create valuable, compelling content that brings the right results for businesses.


From blog posts, newsletters and Q&As to website content, marketing materials and product reviews: you name it, I’ll write it!

Community Management

Nurture engaged communities around brands by managing communication channels, creating strategic content and responding to followers in a warm and timely manner.

Digital Marketing

Drive brand awareness and generate leads through free and paid digital channels such as websites, blogs, social media, search engine rankings and email marketing.

Public Relations

Research and design holistic strategies to identify and build long-term, mutually beneficial relationships with the press, social media influencers and other stakeholders.

SEO Strategy

Organically reach the right audience for your product with a consistent SEO strategy.

Courses and Certifications

Analytics Academy


Content Marketing


Inbound Marketing


Digital Marketing Foundation

Red Academy

Cultural Safety and Humility Training

First Nations Health Authority

Made to Measure: The Community Manager's Toolkit


San’yas Indigenous Cultural Safety Training


Social Media and Content Marketing


What They Say About Me


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My son loves my food – oh, wait.

It seems like every parent on LinkedIn is sharing life lessons their enlightened children are teaching them, so I decided this was a good time to share what my offspring have taught me so far.

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