With a bachelor’s degree in journalism and specializations in integrated communication and marketing management, I use my passion for storytelling to help people and brands connect and love all about it!
Through full-time roles and freelance work, I’ve designed branding, communications and social media strategies, created content and built engaged communities for organizations in health care, education, sustainability, technology, wellness, nutrition and architecture.
What I’m Currently Doing
I’m a communications specialist at the BC Patient Safety & Quality Council, which advises the Ministry of Health on quality of care and fosters collaboration between health system stakeholders throughout British Columbia. I support the Patient Voices Network (PVN), a community of patient and health care partners working together to improve the health care system.
I designed PVN’s communications strategy, created content for the website and marketing materials and launched the social media profiles. Now I deliver and implement the annual communications plan, which includes partnering with stakeholders on storytelling projects; public relations; community, website, and social media management; digital marketing and copywriting. I also work with the Patient & Public Engagement team on strategies to diversify the network, increasing engagement of Indigenous, LGBTQI2-S, youth and immigrant populations.
My Previous Experience
Before moving to Canada in 2015, I was a founding partner in a communications agency in Brazil for six years. I designed and managed content marketing and public relations strategies for businesses in several industries, and my routine involved writing different styles of copy; analyzing data and writing detailed reports; media training clients and coaching the team. I also planned, promoted and supported events for media professionals and the general public.