My favourite thing about communications is turning complex, abstract ideas into clear, compelling stories that people actually want to read. For more than 15 years, I’ve worked with companies in different industries, healthcare organizations, educational institutions, and nonprofits, helping them communicate with clarity and purpose. What I enjoy most is the challenge of making complicated information feel simple, useful, and human.
Whether I’m developing national communications strategies, managing multi-channel campaigns, writing impactful content, or responding to a crisis, I make sure every message is focused, aligned, accessible, and grounded in what people actually need. I believe clear communication builds trust, supports good decisions, and helps people understand what matters and act on it, no matter who the audience is.
Outside of work, I also write children’s stories inspired by my family, which feels like a natural extension of my storytelling skills and the way I make sense of the world.
Over the years, I’ve had the privilege of:
Leading high-impact initiatives, including full website redesigns that increased traffic by more than 40 percent, like the one I led for Outward Bound Canada in 2024.
Building and scaling teams, including co-founding a PR and content marketing agency that grew from one client to more than 50 and a 10-person team in four years, all in the challenging economic and political climate of Brazil.
Crafting clear, accessible storytelling that led to tangible results, such as securing a 200,000-dollar federal grant and writing top-performing fundraising and engagement emails.
Creating strong brand voices and systems, developing frameworks to keep messaging consistent, and managing complex projects across channels, from annual reports and website content to grant applications and urgent press releases.
Supporting executives and leading public engagement work, from coaching teams to managing a volunteer network of more than 1,300 people and 45 healthcare partners.
If you’re looking for strategic, thoughtful communications that help people understand what matters, I’d love to connect.
What I Do
Communications Strategy
Develop clear, goal-driven plans that align messaging and support organizational priorities.
Content Development
Write and edit content that’s targeted, accessible, and effective across formats and channels.
Brand Messaging & Positioning
Define brand voice, develop clear key messages, and ensure consistency across touchpoints.
Public Relations
Lead media relations, provide crisis management, and conduct media training. Develop digital PR strategies to increase reach and reputation.
Internal Communications
Promote organizational clarity and trust by creating internal updates, toolkits, and communications plans that align teams and empower leadership.
Project & Stakeholder Management
Drive projects from kick-off to delivery, coordinating teams and partners with clear communication and tight deadlines.
Courses and Certifications
Content Marketing
Hubspot
Inbound Marketing
Hubspot
Analytics Academy
Permaculture Design Certificate
Interconnected Living
Cultural Safety and Humility Training
First Nations Health Authority
San’yas Indigenous Cultural Safety Training
PHSA
Made to Measure: The Community Manager's Toolkit
UBC
Social Media and Content Marketing
UBC
What They Say About Me
"I’ve had the pleasure of working with Thais in a communications capacity for almost a year. I’m consistently impressed with her ability to generate exciting and interesting content that is insightful and considerate about what her audience is looking for. Thais also has a strong sense of strategy, and can go from having her head down writing a blog to advising on SEO for the website very easily. Thais is a great communicator, an adept communications strategist, passionate about topics related to youth and the environment, and also just a fun and enjoyable person who is open and compassionate. I enjoy working with Thais and am excited to see what the future has in store for her!"
Heather MillsHead of Marketing & Communications at Outward Bound Canada
I've been a coworker of Thais' for almost a year at the Ecojustice Vancouver office. Her work style is very collaborative and self-motivated. As a communications specialist, she’s able to produce quality content like press releases, blogs, and social copy on a tight turnaround while working with multiple stakeholders (i.e. lawyers, external orgs).Another one of Thais' strengths is her ability to brainstorm and supply new, fresh ideas for communications content. She's always thinking of the next possible opportunity and believes in making a meaningful impact for environmental justice through communications. She's a values-aligned, passionate individual.Thais is an awesome colleague, any organization would be lucky to have this communications superstar!
Simone WilliamsonMarketing & Engagement Specialist at Ecojustice Canada
Thais joined our communications team in February 2016, where she leads communications support for our largest initiative and supports our organizational communications. Since then she has continuously sought to learn the intricacies of our system and stakeholders as well as new skills to help her engage our audiences. Whether it be supporting a patient to tell their health care story or collaborating with team members to launch a new website, Thais can be counted on to meet her deadlines, advance causes which she is passionate about and jump in when extra support is needed.
Kevin SmithDirector, Communications at BC Patient Safety & Quality Council
I was a client at Thais’ public relations agency for almost four years and was very satisfied with the service she offered. She was always very reliable, proactive and helpful in every situation when my team needed advice for my company’s communication. I would definitely hire her again!
Andre TenenbaumCEO at CON - Oncologia, Hematologia e Centro de Infusao
I am a patient partner with Patient Voices Network. Thais has been a miracle worker with PVN! She held my hand while I wrote my first-ever blog posts – her edits were awesome. Thais is encouraging and at the same time very realistic. She brings out the best in people around her, meets deadlines with a smile and is never flustered by my demands! The creative process comes naturally to her, and the results of her communications for PVN ring true and authentic every time. Thais is perfectly in charge of PVN social media and newsletters, among other things, and I look forward to reading them every time. Thanks for all your help and support, Thais – from a very grateful patient partner.
Lisa RidgwayPatient partner with the Patient Voices Network
I’ve mentored Thais since 2015 when she was a student in Langara College’s Post Degree Program in Marketing Management. She had just immigrated to Canada and was eager to learn about the country and how to adapt as a professional here. Her hard work and determination to thrive in a totally new and challenging environment was impressive and it was a pleasure to guide her in the attainment of her career goals. Thais’ passion for education, entrepreneurship, and sustainability is contagious, and her upbeat, creative, and friendly personality is an asset to any team. I’m delighted to have witnessed the development of her career in Canada and look forward to her future achievements.
Dr. Natasha Mrkic SuboticCareer and Work Integrated Learning
Thais is one of the most creative communication professionals I have ever met in my career, and a highly talented writer as well. Definitely, she knows how to tell a wonderful story – whether by using marketing and communication strategies for a corporate project or by publishing at her adorable travel website. Her communications and marketing skills plus an easygoing and funny personality were always able to create an amazing work atmosphere for our team. At the same time, she was deeply focused on coming up with positive ideas and the best content decisions to meet our clients’ needs. Any team would be very lucky to have Thais as a member.
Fernanda de Carvalho CarneiroJournalist and Corporate Communications Analyst
Thais is that kind of person that everyone would like to work with! Besides being very knowledgeable and always coming up with creative solutions for every problem you might need help with, she’s always ready to jump and get things done, and always brights up the room with her energy & laughter. There was never a time when I asked for Thais’ help and was left with no answer: she goes far and beyond to solve anything while making it look easy. Thais is definitely a gain for every team she’ll ever join!
Irina ApostuProgram Assistant - BC Patient Safety & Quality Council
I worked with Thais for one year at another agency before we decided to start our own business, and then we were partners at Dona Comunicacao for almost 6 years. She was always very trustworthy, hardworking and easy-going, a wonderful partner to work and be friends with. She had a great relationship with our clients, always having a lot of ideas and looking for ways to improve the work and the results for them. Her cheerful personality allowed her to be an excellent team leader and a great motivator for our team. It was great to work together, and I wish her all the luck in her new phase in Canada!
Naia MacielCommunications Strategist | Founding partner at Dona Comunicacao
Throughout the whole time that I worked at Dona Comunicacao, Thais was always a cheerful and motivating leader, always willing to share her knowledge and help the team. The work environment was marked by dialogue, joy and integration. We were part of a team that was proud to reach the best results together. During the three years when I was managed by Thais, I learned and grew, not only professionally, but most of all, as a human being. A crucial and enriching period of my career and my life.
Paulo Roberto JuniorCommunications Strategist | Partner at Dona Comunicacao
Thais is a very dedicated, creative and focused professional. I had the pleasure to hire her for a job as a freelance content marketing writer. She exceeded all team’s expectations by the final quality of her work and special care. I will definitely hire her for another project.
Henrique Rangel LinsHead of Product Design/UX/Content
It is a great pleasure to be friends with Thais since we were 9 years old, as well as to work very close to her in our site Viajadora.com. Since we were little kids, Thais was always the one who knew what she wanted, and her determination, creativity, and ability to dream – and to pursue her dreams – comes from childhood. She is one of the most creative and inspiring people I know, not to mention her amusing and cheerful personality. As a communication strategist and professional, Thais is always coming up with new ideas to improve our website’s quality and results, and is a highly talented writer and a very good team leader. A professional like her is not easy to find, and I´m lucky to have her as a partner – and of course, as a great friend!
Mariana YusimGrowth and Customer Success at Cambly Inc.
Thais has proved reliable in her approach to work and shows great promise in her writing. She has consistently produced content with perfect tone of voice. I would be happy to recommend Thais to anyone who needs relevant copy and editorial.
Alberto Takashi SasakiHead of Logistics Development at iFood
I had the pleasure to meet Thais when we were in the university and I’ve followed her career since then. She is always very eager to learn, an open-minded and creative person with a totally hands-on mentality. Across all the challenges that Thais accepted, which include growing her own business, she exercised even more her entrepreneurial way of thinking, meaning that she can get really involved with all projects assigned to her and always deliver outstanding outcomes.
Isadora AlfersContent Marketing | Copywriter and SEO Specialist
It’s a privilege to work with Thais. She is an extremely helpful professional, very focused and, above all, totally passionate about what she does. She has always been very helpful, promptly providing the necessary information for the continuity of the work and following the processes to ensure that we reached the desired quality. I’m honored to work with her and would definitely recommend her to any company seeking a committed marketing professional.
Edu CostaCo-Founder of Linkedyou | B2B Consultant | Speaker
It was always a delight to work with Thais! She is a very creative and organized professional, always full of good content ideas for online and offline channels. The passion and the effort she puts in her work are a motivation for everybody in the office.
Koen KokkeAccount Executive EMEA at Azavista
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... to launch a new website, Thais can be counted on to meet her deadlines, advance causes which she is passionate about and jump in when extra support is needed.
She was always very reliable, proactive and helpful in every situation when my team needed advice for my company’s communication. I would definitely hire her again!
...Thais is perfectly in charge of PVN social media and newsletters, among other things, and I look forward to reading them every time...
...Thais’ passion for education, entrepreneurship, and sustainability is contagious, and her upbeat, creative, and friendly personality is an asset to any team...
Thais is one of the most creative communication professionals I have ever met in my career ... Any team would be very lucky to have Thais as a member...
...There was never a time when I asked for Thais’ help and was left with no answer: she goes far and beyond to solve anything while making it look easy. Thais is definitely a gain for every team she’ll ever join!
Her cheerful personality allowed her to be a good team leader and a great motivator for our team. It was great to work together, and I wish her all the luck in her new phase in Canada!
...During the three years when I was managed by Thais, I learned and grew, not only professionally, but most of all, as a human being. A crucial and enriching period of my career and my life.
...I had the pleasure to hire her for a job as a freelance content marketing writer. She exceeded all team’s expectations by the final quality of her work and special care....
...A professional like her is not easy to find, and I´m lucky to have her as a partner – and of course, as a great friend!
Thais has proved reliable in her approach to work and shows great promise in her writing ... I would be happy to recommend Thais to anyone who needs relevant copy and editorial.
... Across all the challenges that Thais accepted, which include growing her own business, she exercised even more her entrepreneurial way of thinking, meaning that she can get really involved with all projects assigned to her and always deliver outstanding outcomes.
It’s a privilege to work with Thais. She is an extremely helpful professional, very focused and, above all, totally passionate about what she does...
...She is a very creative and organized professional, always full of good content ideas for online and offline channels. The passion and the effort she puts in her work are a motivation for everybody in the office.
