Thais Freitas

Creating Meaningful Connections Through Stories & Creativity



With a bachelor’s degree in journalism and specializations in integrated communication and marketing management, I use my passion for storytelling to help people and brands connect, and love all about it!

Through full-time roles and freelance work, I’ve designed branding, communications and social media strategies, created content and built engaged communities for organizations in health care, education, sustainability, technology, wellness, nutrition and architecture.

What I’m Doing

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I’m a communications specialist at the BC Patient Safety & Quality Council, which advises the Ministry of Health on quality of care and fosters collaboration between health system stakeholders throughout British Columbia. I lead communications for the Patient Voices Network (PVN), a community of patient and health care partners working together to improve the health care system.

I designed PVN’s communications strategy, wrote content for the website and marketing materials, and launched the Twitter and Facebook profiles in 2016. Now, I deliver and implement the annual communications plan for the network, which involves:
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  • Partnering with patients, health care providers and other stakeholders on storytelling projects;
  • Content marketing;
  • Copywriting;
  • Public relations;
  • Community and social media management; and
  • Digital marketing.

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​I also work with the Patient & Public Engagement team on strategies to diversify PVN’s membership and increase engagement of Indigenous, LGBTQI2-S, youth and immigrant populations, something that particularly interests me.

My Previous Experience

With part of the team at the 30o Congress of Cardiology of Rio de Janeiro, in 2013. We were responsible for creating a daily newspaper for the event and leading their public relations strategy.

Before moving to Canada, I was a founding partner in a communications agency in Brazil for nearly six years. I started Dona Comunicacao from scratch with two partners in 2009 and grew it to over 50 clients in several industries. I designed and managed content marketing and public relations strategies for them, and my activities included:

  • Writing and editing different styles of copy such as news articles, press releases, and website and social media content in English and Portuguese;
  • Analyzing data, creating and presenting detailed monthly and annual reports for clients;
  • Offering media training sessions;
  • Planning, promoting and supporting events for clients and media;
  • Leading check-in meetings with clients;
  • Prospecting new clients; and
  • Supporting and leading the 10-people team.

It was a time of priceless experiences in marketing, communications, entrepreneurship and leadership, and friends and memories that will last forever. I quit the partnership in 2014 to follow my Canadian dream and am now a proud cheerleader of their growth.

Check out my LinkedIn profile.




  • Communications Strategy - Create detailed communications strategies to help organizations reach their goals.

  • Community Management - Nurture engaged communities around brands by managing communication channels, creating strategic content and responding to followers in a warm and timely manner.

  • Content Marketing - With a dynamic content calendar and the right measurements, I create valuable, compelling content that brings the right results for businesses.

  • Copywriting - From blog posts, newsletters and Q&As to website content, marketing materials and product reviews: you name it, I’ll write it!

  • Digital Marketing - Drive brand awareness and generate leads through free and paid digital channels such as websites, blogs, social media, search engine rankings and email marketing.

  • Public Relations - Research and design holistic strategies to identify and build long-term, mutually beneficial relationships with the press, social media influencers and other stakeholders.

  • SEO Strategy - Organically reach the right audience for your product with a consistent SEO strategy.


Courses and Certifications


  • • Analytics Academy, Google

  • • Content Marketing, Hubspot

  • • Cultural Safety and Humility Training, First Nations Health Authority

  • • Digital Marketing Foundation, Red Academy

  • • Inbound Marketing, Hubspot

  • • Made to Measure: The Community Manager's Toolkit, UBC

  • • San’yas Indigenous Cultural Safety Training, PHSA

  • • Social Media and Content Marketing, UBC


What They Say About Me


Depoimento de Kevin Smith

Kevin SmithDirector, Communications at BC Patient Safety & Quality Council

Thais joined our communications team in February 2016, where she leads communications support for our largest initiative and supports our organizational communications. Since then she has continuously sought to learn the intricacies of our system and stakeholders as well as new skills to help her engage our audiences. Whether it be supporting a patient to tell their health care story or collaborating with team members to launch a new website, Thais can be counted on to meet her deadlines, advance causes which she is passionate about and jump in when extra support is needed.

Depoimento de Andre Tenenbaum

Andre TenenbaumCEO at CON - Oncologia, Hematologia e Centro de Infusao

I was a client at Thais’ public relations agency for almost four years and was very satisfied with the service she offered. She was always very reliable, proactive and helpful in every situation when my team needed advice for my company’s communication. I would definitely hire her again!

Depoimento de Lisa Ridgway

Lisa RidgwayPatient partner with the Patient Voices Network

I am a patient partner with Patient Voices Network. Thais has been a miracle worker with PVN! She held my hand while I wrote my first-ever blog posts – her edits were awesome. Thais is encouraging and at the same time very realistic. She brings out the best in people around her, meets deadlines with a smile and is never flustered by my demands! The creative process comes naturally to her, and the results of her communications for PVN ring true and authentic every time. Thais is perfectly in charge of PVN social media and newsletters, among other things, and I look forward to reading them every time. Thanks for all your help and support, Thais – from a very grateful patient partner.

Depoimento de Dr. Natasha Mrkic Subotic

Dr. Natasha Mrkic SuboticCareer and Work Integrated Learning

I’ve mentored Thais since 2015 when she was a student in Langara College’s Post Degree Program in Marketing Management. She had just immigrated to Canada and was eager to learn about the country and how to adapt as a professional here. Her hard work and determination to thrive in a totally new and challenging environment was impressive and it was a pleasure to guide her in the attainment of her career goals. Thais’ passion for education, entrepreneurship, and sustainability is contagious, and her upbeat, creative, and friendly personality is an asset to any team. I’m delighted to have witnessed the development of her career in Canada and look forward to her future achievements.

Depoimento de Fernanda de Carvalho Carneiro

Fernanda de Carvalho CarneiroJournalist and Corporate Communications Analyst

Thais is one of the most creative communication professionals I have ever met in my career, and a highly talented writer as well. Definitely, she knows how to tell a wonderful story – whether by using marketing and communication strategies for a corporate project or by publishing at her adorable travel website. Her communications and marketing skills plus an easygoing and funny personality were always able to create an amazing work atmosphere for our team. At the same time, she was deeply focused on coming up with positive ideas and the best content decisions to meet our clients’ needs. Any team would be very lucky to have Thais as a member.

Depoimento de Irina Apostu

Irina ApostuProgram Assistant - BC Patient Safety & Quality Council

Thais is that kind of person that everyone would like to work with! Besides being very knowledgeable and always coming up with creative solutions for every problem you might need help with, she’s always ready to jump and get things done, and always brights up the room with her energy & laughter. There was never a time when I asked for Thais’ help and was left with no answer: she goes far and beyond to solve anything while making it look easy. Thais is definitely a gain for every team she’ll ever join!

Depoimento de Naia Maciel

Naia MacielCommunications Strategist | Founding partner at Dona Comunicacao

I worked with Thais for one year at another agency before we decided to start our own business, and then we were partners at Dona Comunicacao for almost 6 years. She was always very trustworthy, hardworking and easy-going, a great partner to work and be friends with. She had a great relationship with our clients, always having a lot of ideas and looking for ways to improve the work and the results for them. Her cheerful personality allowed her to be a good team leader and a great motivator for our team. It was great to work together, and I wish her all the luck in her new phase in Canada!

Depoimento de Paulo Roberto Junior

Paulo Roberto JuniorCommunications Strategist | Partner at Dona Comunicacao

Throughout the whole time that I worked at Dona Comunicacao, Thais was always a cheerful and motivating leader, always willing to share her knowledge and help the team. The work environment was marked by dialogue, joy and integration. We were part of a team that was proud to reach the best results together. During the three years when I was managed by Thais, I learned and grew, not only professionally, but most of all, as a human being. A crucial and enriching period of my career and my life.

Depoimento de Henrique Rangel Lins

Henrique Rangel LinsHead of Product Design/UX/Content

Thais is a very dedicated, creative and focused professional. I had the pleasure to hire her for a job as a freelance content marketing writer. She exceeded all team’s expectations by the final quality of her work and special care. I will definitely hire her for another project.

Depoimento de Mariana Yusim

Mariana YusimGrowth and Customer Success at Cambly Inc.

It is a great pleasure to be friends with Thais since we were 9 years old, as well as to work very close to her in our site Since we were little kids, Thais was always the one who knew what she wanted, and her determination, creativity, and ability to dream – and to pursue her dreams – comes from childhood. She is one of the most creative and inspiring people I know, not to mention her amusing and cheerful personality. As a communication strategist and professional, Thais is always coming up with new ideas to improve our website’s quality and results, and is a highly talented writer and a very good team leader. A professional like her is not easy to find, and I´m lucky to have her as a partner – and of course, as a great friend!

Depoimento de Alberto Takashi Sasaki

Alberto Takashi SasakiHead of Logistics Development at iFood

Thais has proved reliable in her approach to work and shows great promise in her writing. She has consistently produced content with perfect tone of voice. I would be happy to recommend Thais to anyone who needs relevant copy and editorial.

Depoimento de Isadora Alfers

Isadora AlfersContent Marketing | Copywriter and SEO Specialist

I had the pleasure to meet Thais when we were in the university and I’ve followed her career since then. She is always very eager to learn, an open-minded and creative person with a totally hands-on mentality. Across all the challenges that Thais accepted, which include growing her own business, she exercised even more her entrepreneurial way of thinking, meaning that she can get really involved with all projects assigned to her and always deliver outstanding outcomes.

Depoimento de Edu Costa

Edu CostaCo-Founder of Linkedyou | B2B Consultant | Speaker

It’s a privilege to work with Thais. She is an extremely helpful professional, very focused and, above all, totally passionate about what she does. She has always been very helpful, promptly providing the necessary information for the continuity of the work and following the processes to ensure that we reached the desired quality. I’m honored to work with her and would definitely recommend her to any company seeking a committed marketing professional.

Depoimento de Koen Kokke

Koen KokkeAccount Executive EMEA at Azavista

It was always a delight to work with Thais! She is a very creative and organized professional, always full of good content ideas for online and offline channels. The passion and the effort she puts in her work are a motivation for everybody in the office.



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